This new Tag Heuer watch connects to your crypto wallet and displays your expensive NFT artworks

Times are changing and keeping pace with it is Tag Heuer. The brand has recently unveiled a truly unique, exclusive experience for its TAG Heuer Connected Calibre E4 smartwatch that allows users to display NFT (non-fungible token) artworks on their watch by connecting their crypto wallet to guarantee authenticity. Yes, that’s right!

Introduced in consultation with key members of the BAYC, Cryptopunk, CLONE-X, or World of Women communities, the experience aims to bring forth the best of lens functionalities and create value for the users by helping them transfer multiple NFTs to the new Lens watch face via a paired smartphone.

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The marquee has partnered with Ledger to enable its users to securely access and display their NFTs on the TAG Heuer Connected. The new functionality also supports Metamask and allows users to check the time while showcasing their favorite pictures or NFT artworks, including a new conceptual design with a triangle and a circle representing hours and minutes.

They can also resize the image and enjoy high-fidelity color reproduction meaning that NFTs shine out vividly. Commenting on it, Frédéric Arnault, CEO of TAG Heuer said. ‘I have had a deep interest in the NFT space, and this feature fits with TAG Heuer’s tradition of being avant-garde and innovative in technology.’

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‘Our watch enables users to display their digital identity with the ability to prove their NFT ownership. Watch this space, as TAG Heuer will have more stories to tell about Web3,’ he further added. The new experience is available as a free update to all owners of Calibre E4 watches via Apple’s App Store and Google’s Play Store.

What are your thoughts on the brand’s deep dive into Web3?

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A lawyer with a zeal for writing, Ekta has a deep love for linguistics, travel, and philosophy. Not an adrenalin junkie but likes going on occasional hikes to beat the weekday blues. Her bucket list includes escapades to Vietnam, Cambodia, and Morocco.