The worlds of horology and automobiles are deeply intertwined, sharing a strong bond that dates back to the early 20th century. With a rich history, the relationship is rooted in a shared emphasis on precision engineering, craftsmanship, innovation, and a passion for mechanics. Furthermore, the association has only been deepened by the countless partnerships between manufacturers from both industries that have spawned co-branded limited-edition watches and cars. But beyond official partnerships, we thought it would be fun to compare watch brands with automakers based on similarities and shared values. Here are ten such brand pairings –
10. Hublot – Maserati
Hublot has had a strong relationship with the automotive world, especially motor racing. While Hublot had a long-standing association with Ferrari that lasted almost a decade, the Swiss watch brand is more comparable to Maserati. While both companies are known for stunning aesthetics and high performance, their reputations are shaped by admiration and criticism.
9. MB&F – McLaren
MB&F and McLaren are both relatively new in their industries. They have quickly made a name for themselves by creating cutting-edge machines that are highly complex and offer top-notch performance. Whether it is the McLaren P1 hybrid or the MB&F HM9-SV, both brands constantly push the boundaries of engineering.
8. Seiko – Toyota
This is the most apparent pair on the list. While Seiko and Toyota are from Japan, the similarities between the two brands run much deeper. The companies are synonymous with reliability and widespread appeal. Furthermore, both brands have products at the top end, offering much more than their relatively affordable price tags.
7. Grand Seiko – Lexus
Grands Seiko is to Seiko what Lexus is to Toyota. The two brands epitomize craftsmanship, precision engineering, Japanese excellence, and affordable luxury. Grand Seiko and Lexus are well known for giving tough competition to their European counterparts.
6. Richard Mille – Koenigsegg
Founded by Christian von Koenigsegg in 1994, the hypercar manufacturer has become synonymous with cutting-edge technology, extreme performance, and uncompromising engineering. This makes it the perfect match for Richard Mille from the world of horology, as it is also known for the same qualities. Additionally, both companies are relatively new and founded by visionaries who aim to set new standards in their respective industries.
5. IWC – Mercedes-Benz
Mercedes-Benz and IWC Schaffhausen have been partners since the 2000s, thanks to their shared commitment to engineering excellence, innovation, and luxury. However, there is a lot more to it that makes the two brands natural partners. While both brands are steeped in history, they are known for classic elegance and their focus on precision and performance.
4. Jacob & Co. – Bugatti
This is another pair with an existing official partnership; their alliance makes perfect sense. The two brands entered into a collaboration in 2019, combining Bugatti’s reputation for creating some of the most powerful and exclusive hypercars with Jacob & Co.’s expertise in crafting extravagant, innovative, and highly complex timepieces. Both brands make products that are engineering marvels, over-the-top, highly exclusive, and accessible to the wealthiest people on the planet.
3. Audemars Piguet – Porsche
Established in 1875, Audemars Piguet has built a legacy as one of the world’s oldest and most respected watchmakers. By creating complex and intricate timepieces, the Swiss watchmaker has cemented its place as a leader in haute horlogerie. This makes it a perfect match for Porsche, the undisputed king of the sports car segment. For both brands, one model stands out from the rest. Yes, we are talking about the Porsche 911 and the Audemars Piguet Royal Oak – two iconic products that have defined their respective brands for more than five decades.
2. Patek Philippe – Rolls Royce
This one’s easy. Patek Philippe and Rolls-Royce epitomize uncompromised luxury, timeless elegance, and unmatched craftsmanship. While both brands have a regular portfolio of products for the super-rich, they reserve the best for the most loyal customers who are willing to give a black check. The most respected names in their respective industries, the brands spend years creating bespoke products for such deep-pocketed patrons.
1. Rolex – Ferrari
We’ll end the list with the most controversial pairing. While some people would completely disagree, Ferrari and Rolex have strong similarities. Both are the most recognized names in their respective industries and have the highest brand recall. Furthermore, their exclusive models are almost unattainable for regular folks, even if they have money. Most Rolex watches and Ferrari cars become more valuable over time. Finally, some vintage examples from both brands are highly desirable amongst collectors and often set new auction records.
