Samsung’s store in Paris looks less like an electronics store and more like a scene from a futuristic sci-fi movie. The store is the product of the joint efforts of an Austrian firm called Umdasch Shopfitting and the retail design agency Cheil. The aim of both teams was to create a space that reflects the core values of Samsung as a brand. The space is dressed in pristine whites with circular motifs and an emphasis on high end furnishings and technology.
To deliver a perfect result Cheil and Umdasch made several visits to the construction site, took exact measurements, and maintained a constant dialog with the architects.
Umdasch Shopfitting also worked with a freelance partner to create a concept for the space from a single source.
The store’s technology manifests through electronic applications, screens, tablets, smart phones, watches, etc.
The store’s aesthetic is in harmony with Samsung’s corporate design and values, but the design team faced some challenges throughout the process. Among them was the task of finding a design plan that allowed for good visitor circulation within the space while navigating French regulations.
However, the different elements of the store came together in the end to create a beautiful and dynamic space.
[ Via : Retaildesignblog ]