Get your first look at the 2018 Rolls-Royce Phantom in this London showroom

One of the most anticipated cars of the year – the 2018 Rolls-Royce Phantom – has finally come to H.R Owen’s Rolls-Royce showroom in London, U.K. This marks the first time it will be seen in a showroom and car lovers (at least those in London) will have the opportunity to take a closer look at the sleek ride.

This version features a marginally taller grille and laser metric headlights which give the front an imposing look.

The purple exterior paintjob is echoes inside. The plush purple and white interior looks a tad over the top to us, but there’s no denying that it looks every bit as expensive as it probably is.

Look out for details like piano wood and chrome accents. A three spoke steering wheel is park of the redesigned dashboard.

The rear features two individual white seats separated by a console. Meanwhile, under the hood is a new twin-turbo 6.75-liter V12 engine that produces 563 hp (420 kW) and 663 lb-ft (900 Nm) of torque. And you intend to be in the driver’s seat you’ll also get a kick out of the eight speed ZF sourced automatic transmission.

Claus Andersen, Rolls-Royce Brand Director, said “It’s a true honour to be the first showroom in the world to welcome the new Phantom, which was given the red-carpet treatment it duly deserved during its time with us. We celebrated our most successful year to date in 2016, and with the launch of this stunning model, it looks set to be a very interesting 2018, too. Phantom is the very pinnacle of luxury and being able to show off its wonderful bespoke features was fantastic. We’re incredibly excited for next year’s launch and to have the car back in.”