Sir Jony Ive is blessed with Midas touch; everything he touches or rather designs turns into gold. A one-of-a-kind Leica M camera co-designed by him was sold for $1.805 million at Sotheby’s auction to benefit Bono’s (RED) Global Fund to fight AIDS, tuberculosis and malaria on Saturday. Pioneered by Jony Ive and noted industrial designer Marc Newson and in collaboration with philanthropist musician Bono, the charity auction raised nearly $13 million, wildly exceeding expectations before the New York event. Forty-four items, including designer pens, suitcases, a car, and an SUV designed by Jony Ive and Marc Newson, went under the hammer at the charity event attended by top celebrities and Apple CEO Tim Cook.
In addition to the uber-exclusive Leica camera, the highlights of the event were special edition (Red) Mac Pro designed by Jony Ive and Marc Newson, which brought in a whopping $977k, a pair of solid rose gold ear buds sold for $461,000, and a “Star Wars” series stormtrooper helmet signed by George Lucas which went for $245,000. The Leica M camera designed by Jony Ive alone took him more than a year to develop the design, 50 engineers, 1000 prototypes, and 85 days to finalize the design. Still, the hammer dropped at thrice the price at which it was estimated, making it worth all the extra effort.
[Via – Forbes]