Chanel No 5 has always been an icon in its own right. The 100-year-old perfume has been celebrated on various occasions to mark its many anniversaries. The 100th anniversary is the best and biggest of them, marked with an impressive lunar campaign video for the ever-popular, sparkly floral fragrance. Chanel also honored the 100th anniversary of the No 5 perfume with a 55.55-carat diamond necklace akin to the bottle. Chanel is now tapping their fun side by launching Factory 5 collection and pop-ups for the N°5 centenary.
Factory 5 is a 17-piece collection of limited-edition No 5-scented products ranging from shower gel to body lotion; all housed in surprisingly everyday objects, like paint cans and washing up bottles and shoe polish tins.
These products don’t look very every day after the Chanel branding is slapped on them. Thomas du Pré de Saint Maur, Chanel’s Head of Global Creative Resources Fragrance and Beauty, explained the thinking behind the everyday objects: “There can be as much value in products that we regularly use as in products that we use for extraordinary occasions. It’s all about the experience these products give you. Coming in the brand’s signature black and white, he added that the products feature an “ultra-modern design entirely dedicated to the transformation of N°5 into collector’s items. The products pass from mechanical conveyor belts into the hands of Chanel experts who perpetuate a tradition of excellence”.
About the pop-ups, come June 29, Chanel will display the wonderful monochromatic collection across the world’s largest cities. The pop-ups are imagined as theme parks dedicated to N°5, which can also be enjoyed via a digital version.
