Mercedes-Benz, having created an inestimably precious brand in automobiles, is expanding into the world of real estate with a new brand called Mercedes-Benz Places. Ace developers Binghatti are joining hands with the legendary German luxury automotive brand to launch their first luxury residential tower in one of the most opulent addresses worldwide – Downtown Dubai. Gone are the days of simple living and high thinking. Such masterpieces no longer contribute solely to changing the skyline of a city; they also set new benchmarks in luxury design and living.
The groundbreaking project, called Mercedes-Benz Places | Binghatti, will establish new standards with its concept of intelligent living. This real estate development will be situated in the heart of Dubai’s downtown area, surrounded by renowned landmarks such as the Dubai Mall and the iconic Burj Khalifa. It will rise to a height of 1118 feet, span 65 storeys, and feature timeless and beautiful spaces. The residences, undoubtedly class apart, will boast smart home technologies and intelligent mobility solutions.
With Mercedes-Benz Places, homes will be more than well-designed abodes; they will embody modernity, comfort, and convenience offered by none other. “With Mercedes-Benz Places in Dubai, we are going beyond automotive to create outstanding brand moments. Binghatti, with their extensive experience in real estate development, is the ideal partner for us. Our goal with our first branded real estate residential tower is to create desirable grounds that embody our brand’s DNA and provide our customers with a place to arrive, unwind, and call home,” Britta Seeger, Member of the Board of Management at Mercedes-Benz Group AG, Marketing & Sales said.
The project will be launched with a mega event in Dubai on January 24, 2024, and more details will follow. However, one cannot help but be mesmerized by the rendering of the Mercedes-Benz Places | Binghatti, which looks dazzling with a unique contour, almost rocket-like, with futuristic lights and the immediately recognizable Mercedes logo adorning the edifice, declaring its majesty.
Mind-boggling projects of Dubai-based developers Binghatti-
Binghatti, known for its big and hearty projects, has an exceptional future in store. With a slew of mega-projects and collaborations with some very noteworthy names, they’re making waves. The world’s first Bugatti Residences by Binghatti is a sprawling 42-story tower featuring $6 million ultra-luxurious apartments, each boasting a car lift to reach their glass-doored garages. The edifice will comprise 182 units named after Mediterranean locales and 11 spectacular Sky Mansion Penthouses that occupy the entire floor. It truly is a luxury that even Dubai, the Gulf Tiger, hasn’t witnessed.
The unstoppable developers are also behind the world’s tallest residential building in partnership with watchmakers Jacob & Co. Burj Binghatti Jacob & Co Residences is an even more imposing, 100-story skyscraper located in the most eminent financial district, Business Bay. Expected to be home to bigwigs and billionaires, the skyscraper will include amenities such as an infinity pool overlooking Dubai, a luxury spa, a gymnasium, a dedicated concierge team, and on-demand services such as daycare, bodyguard, chauffeur, and private chef.
Branded residences – an emerging craze in Dubai:
The new wave of branded residences is taking Dubai by storm, and Binghatti is responsible for some of the most prestigious and exclusive projects that are attracting names like Mercedes-Benz, Bugatti, and Jacob & Co to the Middle East. Every developer can make a great-looking home, but by collaborating with illustrious brands, these developments are imbued with the distinguished image and values attached to the label. The emirate has the most branded residence schemes of any location, according to Savills.
Ziad El Chaar, CEO of Dar Global, the London-listed global unit of Saudi Stock Exchange–listed Dar Al Arkan, said to Zawya, that his organization had sold such properties to high-net-worth individuals (HNWIs) in search of exclusivity. Dubai certainly has a high population of those. Data from Morgan’s Realty’s latest branded residences report showed that there were 71 branded residence property schemes in Dubai as of the end of 2022, with 13 added during the year, according to Zawya.
