Jacob & Co, the maker of million-dollar watches is building the world’s tallest residential building – A 100-story in the heart of Dubai.


Are you among the few who dream big enough to make history? Then you deserve the world, and it unravels at Dubai’s ultra-luxurious and newest skyscraper…Burj Binghatti Jacob & Co Residences. There is no better skyline than dazzling Dubai and no better place to enjoy it than the 100 stories of the prestigious Burj Binghatti Jacob & Co Residences comprising opulent two and three-bedroom residences. Envisioned as the world’s tallest residential structure, the two powerhouses Binghatti and Jacob & Co come together, marrying their strengths and invention. The architectural marvel will find permanent residence in the heart of Dubai’s most eminent financial district, Business Bay. The time for ultra-luxe living is now, and who better to understand time than Jacob & Co?


The instantly recognizable design language and style of jewelry brand Jacob & Co lend this masterpiece-of-a-building its soul. On the other hand, Dubai’s leading developer Binghatti turns it into a tangible and delightful reality (read: realty). The tower is rightfully dubbed a hypertower with residences that will touch the sky and raise the bar to an unprecedented level. All that glitter is gold or, the exterior of Burj Binghatti Jacob & Co Residences, a shining example of the company’s finely cut gems that come together to form a diamond-shaped crown on an architectural achievement.

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The skyscraper will include luxurious amenities such as an infinity pool overlooking Dubai, a luxury spa, a gymnasium, and top-notch services like a dedicated concierge team, offering à la carte services such as daycare, bodyguard, chauffeur, and private chef.


“Today marks the significant partnership of two like-minded brands, both on an ever-striving pursuit of absolute elegance. Both our brands are born from the sheer desire to achieve what breaks boundaries. What Binghatti has done in real estate, by creating a brand through a distinct design philosophy and architectural identity, is very similar to what Jacob & Co has done in the world of jewelry and horology”, said Muhammad Binghatti, CEO & Head of Architecture of Binghatti.

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Burj Binghatti Jacob & Co Residences’ are heavily inspired by the baguette-cut gems immortalized by Jacob & Co. Entry-level residences, The Sapphire Suite Collection consists of two-bedroom residential units, and The Emerald Suite Collection incorporates three-bedroom units. “Inspired from our high watchmaking collections, these penthouses will consist of three types, each named after our flagship Jacob & Co timepieces Fleurs De Jardin, Astronomia, and Billionaire. The interior design of the penthouse collection will be directly inspired by their unique aesthetics. As suggested by the name, the Billionaire Penthouse is the hyper tower’s jewel in the crown.” stated Jacob Arabo, Chairman and Creative Director of Jacob & Co.

The newest gem of the Dubai skyline, Burj Binghatti Jacob & Co Residences, will be unveiled on November 16th, 2022, at the Coca-Cola Arena, Dubai.

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With over 15 years of experience in luxury journalism, Neha Tandon Sharma is a notable senior writer at Luxurylaunches. Her expertise spans luxury yachts, high-end fashion, and celebrity culture. Beyond writing, her passion for fantasy series is evident. Beginning with articles on women-centric gadgets, she's now a leading voice in luxury, with a fondness for opulent superyachts. To date, her portfolio boasts more than 2 million words, often penned alongside a cappuccino.