Iceland tourism campaign brutally roasts Mark Zuckerberg in a viral video showing off the wonders of their Icelandverse poking fun at Facebook’s alternate-reality utopia, Metaverse

Some roasting is tasty, and some roasting is…’ required.’ An Icelandic tourism campaign has put into witty, hard-hitting, and practical words the reality of our world and how we fail to see it. Actually, they have jabbed fun at Facebook founder Mark Zuckerberg and his failure at enjoying the existing, stunning world. To do so, the tourism board made a video starring a Zuckerberg lookalike, complete with a short bowl haircut, a plain tee, and awkward mannerisms, pointing out the obvious like it’s a never-seen-before event. The now-viral video opens with a ‘Zack Mossbergsson’ introducing a mesmerizing world called “Icelandverse’ which has existed for a million years and can be enjoyed with our own eyeballs.

No place for silly-looking headsets here. ‘Hello and welcome to this very natural setting,’ Mossbergsson says. He continues, ‘I want to talk about a revolutionary approach to connect our world without being super weird. Some said it’s not possible. Some said it’s out of reach. To them, we say it’s already here. Seriously. Look, it’s right here,’ the Zuckerberg lookalike makes a point while pointing to Iceland’s landscape from his window.

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Deadline shares how the video from, funnily describes their natural environment like a new-found invention, “it is completely immersive. With water that’s wet. With humans to connect with. There is real moss. Sky you can see with your eyeball. Volcanic rocks you can caress. Really big geysers. Birds you can watch. Waterfalls you can stand near. Horses you can ride with hair you can touch.” The well-made witty video garnered much-deserved attention, and that includes metaverse-obsessed Zuckerberg.

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He commented, ‘Amazing. I need to make a trip to the Icelandverse soon,’ on the two-minute clip that now enjoys more than 2.5 million likes on Twitter. replied to Mark Zuckerberg’s comment, saying, ‘Oh hi Mark! You’re always welcome. Icelandverse is open 24/7.’ While the Internet is incredibly divided on the idea of Zuckerberg’s Metaverse, he clearly seems to be approaching the futuristic method of accessing the Internet with speed. He said, “We believe the Metaverse will be the successor to the mobile Internet. We’ll be able to feel present – like we’re right there with people no matter how far apart we actually are.”

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With over 15 years of experience in luxury journalism, Neha Tandon Sharma is a notable senior writer at Luxurylaunches. Her expertise spans luxury yachts, high-end fashion, and celebrity culture. Beyond writing, her passion for fantasy series is evident. Beginning with articles on women-centric gadgets, she's now a leading voice in luxury, with a fondness for opulent superyachts. To date, her portfolio boasts more than 2 million words, often penned alongside a cappuccino.