Jeff Bezos is the world’s fourth-richest man today with a net worth of $240 billion, according to Forbes. He managed this feat not by drawing a massive salary but by letting his ownership stake do the heavy lifting. In fact, the tech tycoon asked Amazon’s board to cap his salary at $81,840 for decades. The 61-year-old once shared in an interview that he never needed more stock to stay motivated at Amazon.com, and that asking for it would have felt “icky.”

At the 2024 DealBook Summit hosted by The New York Times, the Amazon founder said, “I already owned a significant amount of the company, and I just didn’t feel good about taking more… I just felt how could I possibly need more incentive?” It’s a decision he feels proud of, especially when he looks at how much investors have gained alongside him. “Somebody needs to make a list where they rank people by how much wealth they’ve created for other people… Amazon’s market cap is $2.3 trillion today… I’ve created something like $2.1 trillion of wealth for other people,” Bezos said.

Having said that, Amazon also clearly values Bezos, and his safety is paramount. According to the company’s SEC filings, Amazon spends nearly $1.6 million annually on the newly married billionaire’s personal security. When calculated, that’s about 20 times his salary, and could arguably be dubbed the “true” cost of Bezos to Amazon.

He is protected by the reputed Gavin de Becker & Associates (GDBA), a LA based firm that provides security to many Hollywood A-listers. Their work was on full display when Bezos made a cameo in Star Trek Beyond. Actor Chris Pine recalled that Bezos arrived with “like, nine bodyguards and three limos,” proof that the money was well spent.

In comparison to Bezos, his successor, current CEO Andy Jassy, took home a hefty $212 million pay package in his first year, mainly in long-vesting stock awards, and continues to make tens of millions annually. In 2024, Amazon reported approximately $1.1 million in personal security expenses for Jassy. This cost of shielding the executive may sound significant, but it looks modest when measured against the $27 million Meta spends annually on Mark Zuckerberg’s security, a sum greater than the combined security budgets of Amazon’s top brass.
