Jeff Bezos is not the same man who once worked on door desks, treated an $890-a-month garage as Amazon’s headwaters, packed books, and drove them to the post office himself. That man was ambitious, but the current Jeff Bezos is ultra wealthy and admittedly ultra stylish. The Amazon founder is now the world’s fourth-richest man, worth around $226 billion, and he sure dresses the part.
The 62-year-old Miami billionaire who once zipped around town in a $15,000 Honda Accord, calling it a “perfectly good car” even as his fortune soared, now splurges twenty times more on a single shopping trip. Think top-quality $1,800 cashmere crewnecks, half-zip sweaters, and $1,000 jeans and trousers by designer label Brunello Cucinelli, each pair costing more than the $890 monthly rent on the garage where he started Amazon.
The tech tycoon not only wears the label but is said to have had meetings seeking fashion advice from Cucinelli and has been seen wearing the designer’s deconstructed blazers and even a Cucinelli tuxedo. The brand is popular among tech leaders for its luxurious yet relaxed aesthetic that fits the Silicon Valley style.
According to fashion site VOU, Bezos once spent over £400,000 ($500,000) in a single Brunello Cucinelli shopping trip. While the number is admittedly high for one spree, this is Bezos we are talking about, who owns the $500 million megayacht Koru and reportedly spends about $140,000 a day maintaining the world’s largest sailing yacht.
A once-in-a-while shopping bill for a man worth $226 billion would hardly make him blink. Perhaps today he might call it “perfectly good cashmere.” One cannot ignore that Bezos’s style has shifted toward more tailored yet casual looks, with Cucinelli’s pieces becoming part of his wardrobe. One could credit his stylish wife Lauren Sánchez for this shift or the genuine talent of Cucinelli, known as the “King of Cashmere.” His Italian-made, ultra-tactile knits and ton-sur-ton styling are evidently working for billionaires who are constantly photographed; the clothes read rich on camera without screaming.
As Bezos climbed the ladder of success first and then style, he jumped onto the bandwagon with tech heavyweights like Reid Hoffman, Drew Houston, and Dick Costolo, even attending a private summit in Solomeo, Cucinelli’s restored Umbrian hilltown that doubles as HQ. During this “Solomeo Summit,” the titans engaged in what Cucinelli called a “symposium on soul and economics,” discussing the future of humanity while surrounded by the world’s finest cashmere.The father of four was spotted in the company of his wife Lauren a few years ago shopping at the Brunello Cucinelli boutique in SoHo, NYC. Whether he’s strolling through SoHo or docking the Koru in the Med, Bezos has mastered the art of the most to-die-for trend, quiet luxury!
