While Mark Zuckerberg does not shy away from flaunting million-dollar watches at parties and on podcasts, the rather humble spacefaring Jeff Bezos sticks to a $200 bracelet wherever he goes.

Billionaires Mark Zuckerberg and Jeff Bezos share more than just tech empires, they also share a love for big boats ($300 million Launchpad and $500 million Koru), dominate their industries through Meta and Amazon, and have accomplished philanthropist women by their sides: Priscilla Chan and Lauren Sánchez. Yet, amidst all these commonalities lies a key difference, personal style.

Mark Zuckerberg shed his drab, geeky gray demeanor some time ago, embracing bold fashion choices like expensive timepieces and gold chains (yes, even while surfing!). In contrast, Bezos has remained relatively understated.

Sure, the Amazon founder has come a long way from his 1990s look, thanks in part to celebrity trainer Wes Okerson, who has also worked with Tom Cruise and Gerard Butler. Bezos bulked up, refined his wardrobe to stylish-yet-comfortable casuals, and now walks beside one of the most glamorous women in the world. But unlike 40-year-old Zuckerberg, he hasn’t exactly dived headfirst into the luxury watch game.

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The world’s second-richest man, worth $201 billion, does own impressive timepieces like the Ulysse Nardin Dual Time, the Omega Speedmaster Moonwatch Professional, and even the futuristic Urwerk UR-110 Torpedo. Still, a closer look at his social media reveals a curious preference, bracelet stacks.

The billionaire bracelet boy often opts for accessories resembling nylon pull-cord bracelets, similar to those retailing at Neiman Marcus for under $200. Given his status, it’s likely he leans toward upscale versions from designers like David Yurman, Tateossian, or even Bottega Veneta. It’s a far more low-key fashion statement compared to the world’s third-richest man, who nonchalantly sports a $700,000 F.P. Journe or a $635,000 Bulgari Octo Finissimo Ultra COSC.

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Perhaps Bezos saves his treasures for formal moments, and the most significant one yet is just around the corner. With his June wedding to the headline-making Lauren Sánchez (fresh off her space voyage), the normally laid-back billionaire, often seen in Tom Ford suits ,is expected to bring his A-game. Maybe this will be his chance to outshine Zuckerberg’s swagger, if only for a moment.