Mark Zuckerberg flexes a rare $700,000 F.P. Journe watch while announcing a groundbreaking AI model from Meta


Tech mogul, watch connoisseur? Zuck is entering a whole new era. When Mark Zuckerberg took the stage to announce Meta’s latest leap in artificial intelligence — Llama 4, the company’s most advanced open-source AI model yet — something besides code was catching the spotlight: his wrist.


Sharp-eyed watch enthusiasts quickly clocked the F.P. Journe Vagabondage I in 6N Gold, a timepiece that’s as elusive as it is elegant. Retailing originally around $100,000 but now fetching upwards of $700,000 on the secondary market, the watch is more than a status symbol — it’s a nod to one of the most respected independent watchmakers in the world.


Zuckerberg’s choice of wristwear wasn’t just opulent — it was intentional. F.P. Journe is a brand for insiders, revered for its mechanical ingenuity and discreet prestige. The Vagabondage I is especially rare, with only 68 pieces ever produced in red gold. The timepiece features a wandering digital hour display and a hand-wound movement that’s as much art as engineering. Its design language is minimalist but deeply complex, echoing Journe’s philosophy of timeless innovation — something that seems to resonate with Zuckerberg’s evolving personal style.

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The watch itself is housed in a distinctive Tortue-shaped case made from 6N red gold, measuring 37.5mm by 45.2mm with a slim height of 7.6mm. It features a unique digital jumping hour complication, where the current hour is highlighted in a rotating disc that moves around the dial to indicate minutes on a peripheral track. The sapphire crystal aperture at the center showcases the escapement and balance wheel, offering a glimpse into the intricate mechanics of the manually wound caliber 1504.2. This updated movement is a refined version of the original 1504, known for its enhanced reliability and exquisite finishing, including Geneva stripes, beveled edges, and circular graining throughout.

Mark Zuckerberg wearing a rare Rolex Daytona – Image – Instagram / zuck

While the Facebook founder was once known for his grey t-shirts and no-nonsense hoodies, recent years have shown a more refined side to his persona. His growing watch collection, especially his apparent love for F.P. Journe, suggests he’s leaning into a subtler kind of flex — one that speaks to connoisseurship rather than clout.

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And then there’s Llama 4 — the reason for the moment. Meta’s newest language model promises smarter, faster, and more efficient AI capabilities, solidifying the tech giant’s position in the open-source AI space. But while Zuckerberg’s announcement focused on machine learning and model scaling, the real statement might have been made in gold and sapphire crystal.

Image – Instagram / Mark Zuckerberg

In a world where tech leaders increasingly dabble in luxury — whether it’s superyachts, tailored suits, or custom-built homes — watches are quickly becoming the new calling card of cultivated taste. And with the Vagabondage I on his wrist, Zuck just joined the big leagues of horological prestige. Looks like the next frontier in AI might come with a hand-wound movement.

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