Michelle Obama’s $50,000 lingerie shopping spree ups Agent Provocateur sales

How much do you think important people contribute to the shopping industry? Well, on a shopping spree with the Queen of Qatar, Sheikha Mozah, Michelle Obama lifted luxury lingerie sales by a staggering 12.5%! The shop in question is Agent Provocateur that sells vintage Hollywood-styled handmade Calais lace corsets for as much as £900; it explains how much shopping must’ve been done.

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Garry Hogarth, Agent Provocateur’s chief executive, said many famous clients had boosted sales compared to their UK shop. Creative director Sarah Shotton drew inspiration from her vintage Playboy magazine collection, making her “want to re-introduce the sensuality and flirtation of the 70s into our campaigns”.

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