In the sleek Brooklyn workshop where viral sensation MSCHF has been quietly crafting its provocations, the mysterious collective’s latest collaboration has been unveiled – and it’s transforming German automotive precision into avant-garde home design. Opening their secretive Greenpoint studio to the public for the first time, MSCHF has partnered with Mercedes-AMG to create “Not for Automotive Use,” a collection where high-performance car parts find radical new purpose in your living room.
Imagine sitting on a couch with functional headlights in its armrests, capable of illuminating your evening read while its turn signals blink to life. Or consider the meditative ritual of buckling a seatbelt to activate your floor lamp – these aren’t just conceptual art pieces but functional furniture with automotive souls. The collection represents a thrilling collision between Mercedes’ engineering excellence and MSCHF’s irreverent creativity, continuing the boundary-pushing tradition of Italy’s 1960s Radical Design movement. It’s perfect for millionaire AMG fans to decorate their mansions.
“We kicked off the project about a year ago, beginning with looking at a pile of car parts,” shares Kevin Wiesner, MSCHF’s co-chief creative officer. What emerged is a collection of eleven striking pieces where AMG’s premium components have been reimagined entirely.
A tubular chair constructed from three headrests – the central one adorned with AMG’s crest and vertically adjustable – offers “surprisingly comfortable upright posture” despite its industrial aesthetic. Meanwhile, the GRILLE GRILL transforms the iconic Mercedes radiator grille into a functional charcoal BBQ, complete with adjustable vents and a removable cooking surface.
For those seeking more subtle automotive influence, the collection also includes aluminum tables tensioned with racing-red seatbelts and shelving units where the same safety devices serve as both structural elements and visual statements.
Even the WHEEL FAN – an Interlagos wheel repurposed as a floor fan with precision-engineered speed control – manages to maintain Mercedes’ commitment to performance while serving an entirely different function.
This limited-edition collection (available exclusively made-to-order) arrives alongside a capsule of apparel featuring high-resolution scans of AMG components and accessories including a clever fragrance tree nodding to Affalterbach’s Old German meaning: “apple tree on the brook.” Each piece blurs the boundaries between industrial design, functional art, and luxury automotive culture.
As luxury brands increasingly seek partnerships that speak to younger, design-conscious audiences, this collaboration represents a masterclass in translating brand DNA across unexpected mediums. By transforming components engineered for the autobahn into conversation pieces for your home, Mercedes-AMG and MSCHF have created something that speaks to both automotive enthusiasts and contemporary design collectors alike – proving that sometimes, the most exciting innovations happen when precision engineering escapes the confines of its intended use.
