10 artists re-imagine the Lady Dior bag

Named after Lady Diana who famously carried this top handled bag on a visit to Paris, the Lady Dior handbag has been a fashion favorite for years. Now Dior is inviting artists to turn it into a canvas once again for the second instalment of their Lady Art project. Meanwhile, Louis Vuitton recently launched the second part of their collaboration with artist Jeff Koons.

Dior has chosen 10 artists from across the globe giving each one the creative freedom to reimagine the bag in their own style. This years crop of artists includes Lee Bul, John Giorno, Hong Hao, Friedrich Kunath, Namsa Leuba, Betty Mariani, Jamilla Okubo, Jack Pierson, Spencer Sweeney, and David Wiseman, each of whom have tweaked the It Bag in imaginative ways. From fur to beadwork and from graffiti to embroidery, the bag has been given new life through new art forms. Below we’ve picked our five favorites.

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Beijing’s Hong Hao used buttons, beads and other colorful embellishments to create this almost scrapbook style bag.

Lee Bul from Seoul explored the shattered glass effect by using shards of mirrored Plexiglas.

Betty Mariani from France used a woman’s hair to show off embroidery and pain spatter techniques.

This cheerful design is from Jamilla Okubo, a USA based artist with Kenyan ancestry.

Jack Pierson from the USA delivered this Lady Dior which captures high glamour in its detailed beadwork.

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Prices range from $5,700 to $9,700 and the bags will produced in limited quantities ranging from 50 to 150 units. They will be available for purchase from December 1 at 29 Dior boutiques.


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Vivien is a features writer with over eight years of expertise, specializing in celebrities and fashion. Since 2013, she has contributed to Luxurylaunches, delving deep into celebrity lifestyles and high-end fashion trends. Her pieces capture the essence of luxury, from coveted couture to intriguing collaborations. Beyond her journalistic pursuits, Vivien aspires for sun-soaked moments in St. Tropez, unique Nike Air Max sneakers, and Cartier's timeless Baignoire watch. With a discerning eye and a knack for capturing the opulence of the celebrity world, she remains a trusted voice in the realms of glamour and style.