Cooler than Hogwarts portraits – Dolce and Gabbana’s new Rome store has digital walls and ceiling

Dolce & Gabbana recently unveiled another one of their flagship stores in Rome and it’s the interiors of the shop that are having us mesmerized already! Paying an ode to the Vatican city’s rich heritage in a unique manner, the new D&G space comes with a digital fresco of sorts, 59 columns and several other immersive architectural and aesthetic offerings.

Set over 800 square-meters, the two-level luxury boutique showcases the brand’s design codes and combines them with inspirations drawn specially from Rome. The lavish store is decorated in collaboration with Eric Carlson and his Paris-based architecture office Carbondale. Boasting of the most awe-inspiring interiors, the store welcomes visitors to glass covered moiré silk panels and a floor enamored 15 different types of marble. However, it’s the ceiling that steals the show with its contemporary take on baroque that digitally transforms Paul Troger’s 18th-century fresco by taking it to a whole new level.

Inspired by the Vatican’s Sistine chapel and its gallery of maps, the ceiling incorporates 40 maps frescoed on the walls that each illustrate the length and breadth of the Italian peninsula circa 1580. The digital installation with a led ceiling and wall screens also features an illusion of ‘forced perspective’ along with eclectic floor patterns and three crystal chandeliers further decorating the space. The store also features two skylight domes, each lined in gradating colored rings of handmade stone mosaics and several other fascinating architectural delights. This one’s sure a feather in the cap for D&G!


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