In a first Fendi will use drones with cams along the catwalk

Just the other day, we were marvelling over the marriage of fashion and technology. After Nokia’s tech tutu, it is now the turn of Fendi. The Italian luxury label is all set for its Fall/Winter 2014-15 fashion show, this time, with flying cameras in tow! So, no need to cry over those lost front row seats ladies (and gentle Fendi loving men). Not only will you be able to view the show in real time, you will be able to choose between the “classic” view and the never seen before, aerial shots captured by the flying “Drone cam”!

For the first time, a fashion house has gone technologically far enough to install cameras on drones. Taking the term “immersive” to a whole new level, high definition drone cameras will fly along Fendi’s catwalk and the footage captured will be broadcasted live on “We are enthusiastic to be the first using this technology on the catwalk which will allow us, once again, to be pioneers in our field and projected towards the future. In addition, we will allow our fans to see our fashion show like no one has ever seen before,” states Pietro Beccari, President and CEO of Fendi.

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The fashion house has collaborated with the creative department of “Google” while the drones are powered by Parrot. If that makes you as excited as I am, you’d be happy to hear the broadcast begins tomorrow at 12:30 pm. Not just that, from the end of the live show onwards, users will be able to replay the video of the fashion show on demand. Meanwhile, special contents about the event, including the exclusive “making of” video that shows the birth and implementation of the project up close is up in the dedicated area on

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