Louis Vuitton bottles the scent of daybreak with their new Le Jour Se Lève fragrance

Louis Vuitton is adding a new product to their fragrance family this year; Le Jour Se Lève is a feminine fragrance that promises to be a burst of freshness that will be timely for spring. The name of the fragrance translates to daybreak – the very concept that served as inspiration to perfumer Jacques Cavallier.

The perfume attempts to translate the freshness and optimism of a brand new day into an olfactory experience and to convey this Cavallier chose fruity and floral notes like mandarin, jasmine, blackcurrant and bergamot. “There’s a lot of roundness, but there’s an edge to it. It’s radiant. The mandarin note brings a sweetness that is given a sharper aspect with blackcurrant and jasmine sambac notes. I think the industry calls it a ‘fruity floral’. I call it an ‘edgy yummy,’ Cavallier told WWD.

Louis Vuitton Le Jour Se Lève will be available as 100ml and 200ml EDP and as a set of travel sprays.


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