Louis Vuitton is treading on a new path and taking you along with a new project called “Via,” the Latin word meaning ‘road.’ The French luxury goods maker unveiled a unique collection of phygital “Treasure Trunks,” with each piece costing €39,000 (roughly $42,000), with a few hundred trunks available. To obtain one of the trunks, customers from the US, Canada, France, UK, Germany, Japan, and Australia) need to hop on the waiting list on a website from 8 June.
After connecting your crypto wallets and mentioning personal details, LV will select registrants to follow an invitation on 16 June to purchase their Via Treasure Trunk. It goes without saying the Via trunks will be purchased using cryptocurrency or fiat currency. The good news continues as holders will receive a bespoke physical twin of their trunk. It is no secret the Louis Vuitton trunks are a sought-after item that can cost tens of thousands of dollars.
There are some things to keep in mind, like holders cannot sell or give the NFT to another person, nor can one return their Treasure Trunks. What can be done is purchase “keys” that unlock access to additional products. These products, however, can be sold using the keys. In the case of customized products for trunk owners, a record of ownership and proof of authenticity will be required.