Meet the glamorous PR honcho Roxy Jacenko who loves her Birkins so much that she is known as the Kylie Jenner of Australia – Her $1 million collection of Hermes bag collection poses a ‘security risk’, and she is not allowed to keep them all in one place.

Via Instagram / @roxyjacenko


It isn’t easy to dub a lady the Queen of Birkins. It is the esteemed Hermes Birkin, after all, that is the queen of all handbags. Still, some women compel you to bestow them the coveted title owing to their multi-million dollar dedication to the status/style symbol. Makeup mogul Kylie Jenner is a name that immediately springs to mind with her enviable color-coded $1 million handbag closet. That’s a record tough to beat, but 42-year-old Roxanne Jacenko, the Australian PR businesswoman and socialite, seems to be trumping the American entrepreneur one Birkin at a time. In 2020, Elle calculated Kylie’s collection to include 13 Birkin Bags and 10 Kelly bags. Mother-of-two and PR maven Jacenko owns more than 30 Hermès Birkin bags. Let’s delve right into the battle of the Birkin-

Via Instagram / @roxyjacenko

What sets Roxy Jacenko’s $1 million plus handbag collection apart?
It wouldn’t be wrong to call Roxy the Kylie Jenner of Australia owing to an uncanny resemblance in their closets and passions- ultra-expensive designer handbags. However, what sets the former apart is that the Australian PR queen boasts only an $18 million net worth. Kylie Jenner is much wealthier at $600 million compared to that.

Via Instagram / @roxyjacenko

Their net worths may be many millions apart, but they share a love for luxurious purses and believe their pricey Birkins to be an investment. ‘It’s like artwork for me – it’s a sense of achievement,’ she told viewers of her bags in her TV special I Am…Roxy. ‘I don’t buy based on what I like. It’s more about what’s most saleable long-term as I look at my collection as an investment,’ Roxy shared, per DailyMail.

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Via Instagram / @roxyjacenko

Roxy Jacenko’s $1 million closet is every fashionista’s arm candy dreamland-
Not only does she own more than 30 Hermes bags and counting, but Jacenko’s collection also boasts some seriously stunning investments like the ultra-rare crocodile skin Birkin, which can retail for up to $435,000. She flaunted the expensive $172,000 crocodile skin Hermès Birkin bag earlier this year at a boxing match in Sydney.


The extraordinary collection includes several Mini Kelly bags by Hermès in pink and black, costing a cool $11,800 each. The current highlight of her closet has got to be the Hermès HAC Birkin 50 ‘Endless Road’ Limited edition handbag she flaunted on Instagram.

An older picture showing Roxy’s collection of Birkins that sell for $100,000+ each.

The bag set the entrepreneurial force behind Sweaty Betty PR, The Ministry of Talent, and Pixie’s Bows back by a whopping $52,000. In addition, Roxy boasts at least three 35cm size Birkins considered the holy grail of handbags among fashion collectors.

Via Instagram / @roxyjacenko

Does the Sweaty Betty PR guru have a favorite handbag?
The Australian entrepreneur and fashionista evidently has a soft spot for Hermes handbags. Still, her collection also includes an array of designer bags from the likes of Chanel, Balenciaga, Saint Laurent, Dior, and Fendi. The PR guru is undoubtedly spoilt for choice. However, she does have a favorite. She admitted, ‘I Dreamed of adding this to my @hermes collection…. And then, made it a reality.’ The bag in question was a 2016 purchase, an $84,350 crocodile skin Hermes Birkin Bag that debuted at the Paris Fashion Week. The Sweaty Betty PR businesswoman told Daily Mail Australia that the accessory was the ‘best of (her) collection without question as its very rare.’

Via Instagram / @roxyjacenko

She can’t have all her expensive luxury bags under one roof-
A $1 million handbag closet lying casually inside a $7 million home does pose security threats. The Australian socialite highlighted that being exuberantly expensive, she couldn’t keep all Hermes bags under the same roof. ‘I spread them around because it’s too much of a security risk having them all in one place,’ she explained. ‘I couldn’t get insurance if they were all together.’

Via Instagram / @roxyjacenko

Her mother, Doreen, does not support this expensive hobby and disapproves of the extravagant collection. ‘She said to me the other day, ‘you can’t live on a handbag,’ so stop buying them.’ Threat or no threat, the handbags are certainly an appreciating asset; but do you see Roxy ever selling any?

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With over 15 years of experience in luxury journalism, Neha Tandon Sharma is a notable senior writer at Luxurylaunches. Her expertise spans luxury yachts, high-end fashion, and celebrity culture. Beyond writing, her passion for fantasy series is evident. Beginning with articles on women-centric gadgets, she's now a leading voice in luxury, with a fondness for opulent superyachts. To date, her portfolio boasts more than 2 million words, often penned alongside a cappuccino.