In an endeavour to end the fashion woes of voguish brides-to-be, global online retailer Moda Operandi and Tiffany & Co. have come together to unveil an exquisite, exclusive bridal collection. This much-awaited move comes as a welcome relief for fashion-sentient brides who often struggle to find that timeless, quintessential wedding dress along with the appropriate jewellery.
Coinciding with the New York Fashion Week – Bridal (October 5th-10th), these two globally renowned brands worked together with ten eminent international fashion names – Monique Lhuillier, Temperley London, J. Mendel, Delpozo, Delphine Manivet, Costarellos, Rosie Assoulin, Romona Keveza, Reem Acra, and Elizabeth Kennedy. The outcome? An offbeat, unique, and dreamy 11-piece bridal capsule collection of breath-taking wedding dresses that is every fashionista bride’s dream come true!
This stunning bridal collection will showcase the hallmark aesthetics of each individual designer.
So while Delpozo fans will marvel at the couture-worthy silhouette, romantics will be left in awe of Monique Lhuillier’s intricate lacework.
Tiffany seals the deal by pairing its spectacular diamond jewellery with each gorgeous wedding gown individually, bringing forth a complete and enhanced bridal ensemble.
For those of you who happen to be looking for that perfect wedding gown, you can pre-order your favourite design on the Moda Operandi website. Expect a Rosie Assoulin gown paired with $250,000 Tiffany diamond stud earrings and a $195,000 diamond bracelet. Also, several wedding dresses have been paired with the celebratory 130th anniversary Diamond Pave Tiffany Setting platinum engagement ring, priced at $615,000. Now that’s what we call truly exclusive!
Celebrating its signature engagement ring setting anniversary, Tiffany is hosting the new bridal capsule collection by Moda Operandi at its NY flagship on Fifth Avenue from October 6th to 9th. Apart from showcasing these wedding gowns, the celebrated jewellery brand will also unveil its newest 18-karat rose gold engagement ring at the store.
On October 28th and 29th, the bridal gown exhibition will be displayed at Tiffany’s newly renovated plush Beverly Hills boutique. On November 11th and 12th, the exhibition will proceed to Tiffany’s Yorkdale (Toronto) storefront.
Tiffany & Co.’s team-up with Grace Coddington as a creative partner in early 2016, is a part of the former’s efforts to branch out to newer markets and appeal to a younger clientele, by making its jewellery collection more hip and with-it.
That apart, Tiffany is also working towards positioning its jewellery for tech-savvy online customers. In April this year, Tiffany chose retailer Net-A-Porter as its exclusive ecommerce partner and sole authorized online seller, and made select Tiffany designs available for sale on the Net-A-Porter site, for a limited timeframe.
Also, in July 2016, Tiffany became the first luxury fashion brand to launch its own Snapchat filter, in addition to launching an interesting digital campaign called #LoveNotLike featuring popular international fashion models. Tiffany also announced that American actress Elle Fanning would star in its holiday campaign, wearing diamond rings, bracelets and necklaces from the brand’s Victoria, Soleste, and Tiffany T collections.
[ Via : Wwd ]