Selfridges London launches personal shopping service exclusively for men

Should you wear a tie with seersucker suit? What shades of blue trousers are best with light-brown shoes? Whether you’re looking for a complete new wardrobe, style overhaul, gifts, accessories or grooming products; Selfridges London has a dedicated personal shopping service to do all the hard work for you while you sit and relax at its personal shopping suite. From a cup of coffee to a complimentary chauffeur home, the five-star shopping experience also includes made-to-measure services.

This exclusive service is lead by Joe Ottaway, one of London’s leading Men’s stylists who joined the high-end department store in 2011 and has seen a growing demand for the bespoke service from its male clientele. “Our menswear business has expanded at a rate which we could never have predicted a few years ago. There’s a strong appetite amongst our male clients to experience a service that informs everything we do,” Joe Ottaway was quoted as saying.

“Something we take huge pride in is our honest and unaffected approach to style advice. The beauty of implementing such a unique proposition in a store like Selfridges is the flexibility afforded by the breadth of offer – we work with guys looking for the latest pieces from A.P.C and Moschino, through to men looking for a bespoke Tom Ford suit.”

The menswear floor in Oxford Street – comprises three elegant private suites, a reception area and a lobby space complete with floor-to-ceiling library. The 1,200 square foot suite was designed by Alex Cochrane, and was inspired by a New York style loft aesthetic – featuring modern fine art including Damien Hirst pieces.

[Via – WWD]

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