The Landmark is the new revamped address of the 186-year-old iconic luxury brand Tiffany & Co in New York. The New York flagship on 57th Street and Fifth Avenue is a 10-story testament to the history, brilliance, and culture of the Maison. You can’t improve perfection, which is why the store’s iconic façade, with its Atlas statue and clock above the revolving doors, hasn’t been meddled with. Inside, however, the original 1940s design is replaced with ample avant-garde touches like immersive displays, never-before-seen jewels, and custom artwork. Let’s delve into the beautiful world of Tiffany & Co., a dazzling ode to a new era for the American jewelry house-
A three-year renovation later, New York’s largest retail store spanning a whopping 100,000 square feet, opened its doors with a theatrical 10-floor display. The main floor retains the vintage charm of the 1940s. However, the beautiful skylight and digital screens reveal a pleasing modernity with New York and Central Park scenes. Under the glorious 22-foot “Diamond Skylight” art installation by Hugh Dutton is a Tiffany treasure trove- the Tiffany Lock, Tiffany T, Tiffany HardWear, and Tiffany Knot.
The showstopper in the store is not just Tiffany’s legendary pieces but also the visual treat-of-a-staircase inspired by the “sensual and organic” designs of the late Elsa Peretti, per Tiffany. With The Landmark being LVMH’s largest investment in a single store, one couldn’t expect any lesser.
The 7th floor houses a Patek Philippe boutique displaying high-end watches. The 6th floor is a motley of Tiffany dinnerware and home goods, some incredible art by artist Julian Schnabel and Tiffany’s restaurant, the Blue Box Cafe, overseen by Michelin-starred chef Daniel Boulud.
The fourth floor is where one finds the gold and diamonds. And if that isn’t captivating enough, an imposing chandelier suspended above the jewelry inspired by the drawings by Jean Schlumberger should make that jaw drop.
“The reopening of the iconic Fifth Avenue Landmark is a major milestone for our house,” said Anthony Ledru, Tiffany & Co.’s president and CEO. “Symbolic of a new era for Tiffany & Co., the Landmark is much more than a jewelry store—it is a cultural hub with an exquisite showcase of architecture and superior hospitality, as well as cutting-edge art and design. It sets a new bar for luxury retail on a global scale.”
The penthouse on the 10th floor is an ultra-exclusive space catering to high-net-worth, VIP clients only.
Those who wish to experience the Tiffany magic without burning a hole in their pockets can visit The Landmark: Museum and exhibition spaces on the eighth and ninth floors offering a rotation of exhibits and experiences accessible to the public for free.
The Landmark will feature the world’s largest collection of Tiffany High Jewellery. It is also where fans and fashionistas will find eyewear, home objects, diamond watches, and more.