Google Glass gets a new edition, launched with updated hardware and a cheaper $999 price-tag

Google has released a new version of its Glass augmented reality eyewear to compete against Microsoft’s HoloLens. The second-generation Glass Enterprise Edition is finally now designated as an official Google product instead of an experiment and is targeted at businesses instead of the consumer market. The initial iteration of the Google Glass which was announced back in 2012 was introduced as a product for consumers. Hefty price-tag, lack of proper use case and a shaky roll-out forced Google to stop selling it to consumers by 2015. However, the tech giant eventually shifted its focus toward business uses for the Glass by 2017 and the first Enterprise edition was adopted in various industries such as manufacturing and logistics.

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The new Glass Enterprise Edition not only has updated hardware and design but also gets a considerable price cut. While the first version was priced at $1500, the latest version of the augmented reality eyewear will cost $999. It is powered by the Qualcomm Snapdragon XR1 platform which is “significantly more powerful” than the Intel Atom SoC in the previous Google Glass Enterprise model. The new quad-core 1.7 GHz CPU processor has been designed specifically for augmented and virtual reality applications and will help the new Glass headset incorporate “computer vision and advanced machine learning capabilities.” In terms of optics, the eyewear has an 8-megapixel camera for capturing the environment, a 640 x 360 optical display, and a multi-touch gesture touchpad. It also gets 802.11ac WiFi and Bluetooth 5 for connectivity as well as 3GB of RAM and 32GB of onboard storage. Google has also partnered with Smith Optics to add more safety frames for the Glass. While Google Glass is not as powerful as Microsoft’s HoloLens, it is significantly cheaper than it as the later costs $3500.

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Sayan Chakravarty, a Senior Writer at Luxurylaunches, brings over 10 years of automotive journalism expertise. He provides insightful coverage of the latest cars and motorcycles across American and European markets, while also highlighting luxury yachts, high-end watches, and gadgets. An authentic automobile aficionado, his commitment shines through in educating readers about the automotive world. When the keyboard rests, Sayan feeds his wanderlust, traversing the world on his motorcycle.