In a first-of-its-kind collaboration, Italian luxury brand Dolce & Gabbana and renowned lifestyle company for gamers Razer have joined hands. The partnership has given birth to the world’s first Razer Chroma gaming chair, limited-edition apparel, and cutting-edge peripherals. Unveiled at RazerCon 2023 was the brilliance of gaming-inspired fashion witnessed in the Razer Enki Pro gaming chair, complete with a collaborative monogram pattern and zebra print, elegantly plated in 24K gold.
The Razer Barracuda flaunts the iconic Razer Triple-Headed Snake logo and the Dolce & Gabbana monogram in a similar style, with a zebra print overlay on the earcups. The Razer ready-to-wear collection is eye-catching with edgy aesthetics featuring the tech-filter zebra pattern.
“Razer is no stranger to pushing boundaries in both gaming and style, as evidenced by our in-house apparel collections and fashion-forward partnerships. We’re excited to collaborate on a new line of apparel and hardware peripherals to the gaming and fashion community,” said Addie Tan, Head of Lifestyle at Razer per Businesswire. “The Dolce&Gabbana | Razer collaboration represents a bold leap into the intertwined future of gaming and fashion. Every piece in this collection is a testament to the unique synergy of technology and design, appealing to the discerning tastes of both gaming enthusiasts and fashion aficionados.”
“Our collaboration with Razer has been an inspiring journey of creativity and innovation,” said Davide Sgherri, Head of New Media at Dolce&Gabbana. “By seamlessly blending gaming’s dynamic energy with Dolce&Gabbana’s iconic style, we have crafted a collection that transcends traditional fashion boundaries. It’s a remarkable fusion that captures the essence of both worlds, delivering a truly extraordinary suite of products. Tradition and innovation have always been at the heart of our philosophy from the very beginning. This is an exciting new milestone on our journey.”