At a recently held tech conference in China, Samsung did more than just showcasing its latest Galaxy A8 line-up. In what appears to be a classic case of miscommunication, the brand unveiled plans of collaborating with upscale (or maybe not) fashion label-Supreme. However, instead of joining hands with the original, the tech giant tied-up with a rip-off that goes by the name of ‘Supreme Italia’.
Per reports, NYC-based Supreme is already at loggerheads with its pass-off and has also registered a case against it in the past. However, owing to legal loopholes, the US company remains unregistered in few places around the world, including in Italy, the advantage of which is rightly taken by its shameless replica- a.k.a- ‘Supreme Italia’. Shockingly though, Samsung is aware of the situation and has knowingly partnered with the fake Supreme. In a statement on Weibo, Samsung China’s digital marketing manager, Leo Lau said, “We are collaborating with Supreme Italia, not Supreme NYC,” He further added, “Supreme NYC has no sales and marketing authorization in China, but Supreme Italia has obtained product sales and market authorizations in the Asia Pacific region (except Japan).”
In saving itself any further disaster, Supreme NYC in an official statement clarified, “Supreme is not working with Samsung, opening a flagship location in Beijing or participating in a Mercedes-Benz runway show. These claims are blatantly false and propagated by a counterfeit organization.” All said, Samsung is sure to receive flak for this mishap in the name of brand collaboration!