This limited edition whiskey from Australia has a unique texture and flavor thanks to being aged to the sound of roaring V8-powered racecars


It’s not uncommon for distilleries across the world to use a unique process to give their spirits a bespoke flavor. However, you might be surprised that there’s a whiskey that gets its unique flavor and texture thanks to being aged to the sound of roaring V8s from racecars. Behold the Sounds Of Bathurst 2023, a unique Australian whiskey made by a brand called NED in partnership with Supercars and Grove Racing. The liquor is aged to the adrenaline-inducing roar of V8s racing around the iconic Bathurst track in Australia. After winning two gold medals for the 2022 edition, NED released the third annual edition of the Sounds of Bathurst whisky this year, which is inspired by the Bathurst 1000’s 60th anniversary event in October.

David Reynolds and Matt Payne. Source – Handout

To make the Sounds of Bathurst whisky, the reserve-grade whisky barrels are aged at NED’s Melbourne distillery inside a custom-built, sound-proof container. The container is fitted with speakers that deliver 2,000 hours of in-car V8 noise from David Reynolds and Mat Payne’s laps around the Bathurst racetrack. The powerful speakers ensure that the sounds deeply permeate the barrels, giving the whiskey its bespoke flavor. Additionally, to celebrate the 60th anniversary of Bathurst 1000, NED worked with Supercars to dig out archival Commodore and Falcon audio, along with Greg Murphy’s 2003 Lap of the Gods, and Steve Richards and Mark Winterbotom’s victories.

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Via Facebook / @Mount Panorama Circuit

While the whole sound aging process may sound a little gimmicky, but the makers of the Sounds Of Bathurst claim that it creates a distinct flavor profile. The description on the brand’s official website reads: “Over three years of Sound Ageing projects we’ve discovered that dark toffee and burnt maple flavors are enhanced and highlighted with a greater depth of texture in whiskies that undergo the process.” The 2023 edition features two carefully curated labels, “Retro” and “Innovation”, which according to NED reflect the 60th anniversary of the Bathurst 1000 and the exciting future of Ford’s Gen 3.

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Via Facebook / @Mount Panorama Circuit

Mount Panorama circuit, Bathurst – an iconic race track
Mount Panorama is a legendary motor racing track located in Bathurst, New South Wales, Australia. The circuit is world-renowned for hosting the Bathurst 1000, one of the most prestigious and challenging touring car races in Australia. The race is traditionally held in October, and it’s known for its grueling length (1000 kilometers or approximately 620 miles) and unpredictable weather. The track is situated on Mount Panorama, which offers stunning panoramic views of the surrounding countryside.

[Sounds Of Bathurst 2023 is available for $65]

(Thanks for the tip, Yash)

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Written By
Sayan Chakravarty, a Senior Writer at Luxurylaunches, brings over 10 years of automotive journalism expertise. He provides insightful coverage of the latest cars and motorcycles across American and European markets, while also highlighting luxury yachts, high-end watches, and gadgets. An authentic automobile aficionado, his commitment shines through in educating readers about the automotive world. When the keyboard rests, Sayan feeds his wanderlust, traversing the world on his motorcycle.