Karl Largerfeld is expanding the reach of his business. He’s been a celebrated name in fashion for several years, but now the designer is venturing into the hospitality sector with his own chain of hotels and resorts. The Karl Lagerfeld Group has entered into an exclusive, long-term license agreement with Brandmark Collective B.V. and this partnership will probably spawn projects that include hotels, residential properties, restaurants and private clubs.
Each new property from Largerfeld will feature the designer’s signature aesthetic as well as his dedication to personal touches that go past fashion. The first property to benefit from the Karl treatment is a six star hotel in Macau that is slated to open as early as next year.
“Expanding our brand into the hospitality sector reflects our greater vision to broaden KARL LAGERFELD’s comprehensive lifestyle experience,” said Pier Paolo Righi, CEO and President of Karl Lagerfeld. “Developing the Karl Lagerfeld six-star hotel in Macau, which is scheduled to open in 2017, has been an exciting process for our whole team, and we look forward to further expanding in this field.”
“We inherently understand the unique needs of hospitality owners and developers,” said Tony Kurz, CEO of Brandmark Collective. “And we will collectively deliver the KARL LAGERFELD brand offering in a way that celebrates the designer’s unique talent and approach to fashion and lifestyle.”
Karl Lagerfeld Hospitality is on the prowl for the best destinations to host their one-of-a-kind resorts. Having been floored by Chanel’s spa at the Ritz Paris, it will be exciting to see how Karl’s familiar style manifests itself in the form of a hotel.