This first-of-its-kind Porsche-themed hotel suite in Atlanta is the perfect weekend getaway for the iconic German automaker’s diehard fans


Attention all Porsche fans! Now you can enjoy a carefully curated, first-of-its-kind Porsche-themed hospitality experience in Atlanta, United States. The exclusive offering is the result of a collaboration between Porsche Cars North America (PCNA) and hospitality company Nobu Hotel Atlanta, which includes a new Porsche Icon Suite and Porsche Classic Room featuring “Porsche-inspired art and decor as well as exclusive memorabilia celebrating iconic Porsche moments.”

“From our sports cars to the experiences we offer, the goal is to provide an elevated experience for everyone who engages with our brand,” said Ayesha Coker, Vice President of Marketing of PCNA. “We’re thrilled to see this collaboration come to life as two luxury brands come together for Atlantans and travelers from around the world who’re seeking a unique and immersive stay while visiting Atlanta.”

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The one that caught our attention out of the two is the Porsche Icon Suite which offers best-in-class amenities in line with Nobu’s renowned attention to detail and is tailored for the Porsche-minded lifestyle. Outside the door, there’s a stylized 911 for the guests to appreciate, while the interior is decorated with Porsche prints on the walls and elegantly designed furniture, including a coffee table full of Porsche books.


Fans of the iconic German automaker can also opt for the Porsche Experience Package, which includes a two-night stay in the Porsche Icon Suite along with a visit to the nearby Porsche Experience Center. The package also includes breakfast and dinner for two at Nobu Atlanta and a stylized Nobu champagne bottle. Furthermore, the guests will be gifted with a personalized bathrobe and will also have access to a chauffeured Porsche Taycan for off-site excursions within a three-mile radius. As far as the pricing goes, it starts at $966 per night for the Porsche Icon Suite.

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Entrance of the Porsche suite

“At the heart of every Nobu Hotels’ collaboration is a desire to thoughtfully curate compelling experiences that enhance our guest journey,” said Rachael Palumbo, VP Global Hotel Branding at Nobu Hospitality. “With 75 years’ worth of brand excellence to its name, Porsche’s reputation as an automotive legend complements our global vision of delivering the highest level of luxury hospitality at an intimate level.”

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Written By
Sayan Chakravarty, a Senior Writer at Luxurylaunches, brings over 10 years of automotive journalism expertise. He provides insightful coverage of the latest cars and motorcycles across American and European markets, while also highlighting luxury yachts, high-end watches, and gadgets. An authentic automobile aficionado, his commitment shines through in educating readers about the automotive world. When the keyboard rests, Sayan feeds his wanderlust, traversing the world on his motorcycle.