To keep the younger guests entertained – Le Meridian hotels will offer complimentary Lego kits

There is never a lull moment in a hotelier’s mind. They constantly think about business and ways to enhance guest experience and expectations. And to keep at the top of the game, constant surprises has now almost become a necessity. Starwood Hotels group has identified the one thing that will elevate family holiday-ing a tier higher. Children – the cutest of the guests, yet the toughest guest to be pleased. This summer season guests booking at any one of the 100 odd properties of the luxury Le Méridien Hotels can keep their little moppets busy with a Lego toy, courtesy the hotel.

This is part of the Lego Welcome Amenity programme that the hotel group is introducing from this fall. It isn’t the first time that hotel has collaborated with an entertainment giant to offer attractive amenities to its guests. The Peninsula hotel offered its guests a complimentary use of Beats by Dr. Dre audio products to enhance their audio experience during their stay at the hotel. While the audio gear stayed back after checkout, Lego goes home with the kids. What could be next? An LV for the women, perhaps?

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[Via – Luxtraveladvisor]

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