Chanel celebrates the 100th anniversary of the No 5 perfume with a 55.55-carat diamond necklace akin to the bottle


Chanel no 5 is the most iconic perfume by the luxury brand and it turned 100 years old. That’s no mean feat for which Chanel is leaving no stone unturned. This momentous occasion was celebrated last year with an impressive lunar campaign video for the ever-popular, sparkly floral fragrance starring Marion Cotillard wearing a dazzling embellished Chanel dress dancing and spinning across the lunar craters. It’s not every day that a Chanel perfume (or any perfume in the world) turns 100, which is why the French house is marking the milestone in the form of a diamond necklace. The necklace features an enormous, emerald-cut diamond weighing 55.55 carats along with 104 round and 42 baguette diamonds that recreate the perfume bottle stopper’s profile and the bottle’s shape. The dazzling D flawless diamond is exceptional in the truest sense of the term and celebrates all the prized perfume facets with unimaginable grandeur. Take a closer look at the design, and you will notice the necklace’s fastener is shaped like the number five. The stunning pendant is supported by a cascade of pear-shaped diamonds of varying sizes.


Patrice Leguereau, director of the Chanel Fine Jewelry Creation Studio, designed the necklace, “Gabrielle Chanel approached these two universes with the same visionary values, focusing on audacity and the quest for excellence. I wanted to rediscover that creative gesture with this collection, which has been conceived like a journey through the meanderings of the No 5 perfume’s soul, from the architecture of the bottle to the olfactive explosion of the fragrance” he said. An excellent example of creation, technical mastery, beauty, and desirability, the necklace is also an object that money can’t buy. Chanel has decided to keep it as a beaming part of their history by treasuring it in Paris’s Patrimoine archives.

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[Via: Harper’s Bazaar]

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With over 15 years of experience in luxury journalism, Neha Tandon Sharma is a notable senior writer at Luxurylaunches. Her expertise spans luxury yachts, high-end fashion, and celebrity culture. Beyond writing, her passion for fantasy series is evident. Beginning with articles on women-centric gadgets, she's now a leading voice in luxury, with a fondness for opulent superyachts. To date, her portfolio boasts more than 2 million words, often penned alongside a cappuccino.