Fine jewellery is back in focus with Louis Vuittons B Blossom line that features Sophie Turner

Louis Vuitton’s latest B Blossom jewellery campaign is bursting with faces previously unseen on an LV billboard. The luxury brand has roped in GOT-famed Sophie Turner amidst others for their newly designed creation that is inspired by the independence and ferocity of the feminine race.

LV’s latest jewellery baubles are far from overrated and shiny, in fact, these must-have pieces are all about subtle versatility and wearability.

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Shot by Craig McDean and styled by Marie-Amélie Sauvé, the campaign is brimming with fresh dewy faces that feature Zhong Chu Xi, Indya Moore, Chloë Grace Moretz, Sophie Turner and Signe Veiteberg.

The recently conceptualised collection has paved the way for modern, wearable pieces that pay tribute to the 123-year-old-emblem created by George-Louis Vuitton in 1896. The entire collection throws light on symmetry and spheres, setting the stage for sophisticated everyday pieces. Envision a chic collection of earrings, bracelets, bangles, and neckpieces.

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Interestingly, the campaign is rather different from LV’s previous approaches that focus on a more classic and experimented concept. B Blossom’s campaign is refreshing, free-spirited and extremely relatable to the millennials of this generation.


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