Eat honey, my son, for it is good; honey from the comb is sweet to your taste. The saying goes right and with Louis Vuitton launching its La Belle Jardiniere Honey, a share of other luxury brands are diversifying into producing the sweet nectar. The latest to have this inclination is Swiss watchmaker Jaeger-LeCoultre. Since July, observant visitors can spot ten hives newly installed in front of the entrance of the Grand Watchmaking House, or Grande Maison as it is known in French. Jaeger-LeCoultre has decided to offer an authentic, original souvenir – a unique product from the Vallée de Joux – to each of its visitors.
Jaeger-LeCoultre has for almost 180 years watched over the environmental impact of its activities. Together with its employees and side by side with various personalities, it gets involved in many local and international activities. Bees play a key role in nature – by transporting pollen from flowers that they visit; they contribute to the reproduction of plant species. Jaeger-LeCoultre has hired the services of acclaimed beekeeper in the region Franck Crozet; to install and take care of the ten hives set up in front of the Manufacture.
The aim of this initiative is to make visitors from all over the world, as well as the 1,200 employees, aware of Jaeger-LeCoultre’s commitment to preserving the environment. Today, they are a threatened species and this is a good opportunity for the watchmaker to give them a helping hand.