Cute, adorable and raking in the moolah. Topping at $373,000 a year, you will not believe the insane amounts of money the top 10 dog influencers on Instagram are making.


What’s your Instagram feed full of? For most people, it’s celebrities, travel, food, and then…Dogs! The adage, ‘Every dog has its day’ is most relevant today than ever before as not only are the doggos living their best lives but making money (and lots of it) while they eat, beg for food, take a nap, or try to cuddle. ProDog Raw, a dog food company that has analyzed social media data and gathered a list of the highest-earning dogs on Instagram. They researched by looking at dog Instagram accounts shared a sponsored post within the last 12 months. This is what we learned:

Via Instagram / @turboroo

10. TurboRoo, 306k followers, $1,068 per post
This 2-legged Chihuahua has won hearts owing to its cuteness and grit. He was born with two legs and an indomitable spirit which made him a crowd-favorite. You got to watch him on the Netflix show Pet Stars or check him rolling on those wheels like a pro on Instagram where he enjoys 306K followers.

Via Instagram / @mayapolarbear

9. Maya, 2m followers, $6,522 per post
Meet Maya, one who looks like a little polar bear and has stolen hearts all over Instagram with a whopping 2 million followers. This Samoyed won many hearts wearing little hats, cute bandanas, and eating watermelons.

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Via Instagram / @reagandoodle

8. Reagan, 501k followers, $1,665 per post
This doodle is known for being a positive pooch. Reagan reigns Instagram with fun photos showing him play golf, enjoying a cup of tea with his bestie, 1-year-old Quinn Rae, getting facials, and enjoying donut parties all by himself. It’s an account handle too cute to handle.

Via Instagram / @itsdougthepug

7. Doug, 3.9m followers, $12,629 per post
Doug the pug shows you how fun a dog’s life can be! Doug is a two-time People’s Choice Award Winner who is living their best life swimming, wearing crowns, and playing dress-up. Star Wars fans will love his Baby Yo-Doug cosplay. You can also spot Doug the pug on Netflix mitchellsvsmachines where he debuts the role of Monchi.

Via Instagram / @tunameltsmyheart

6. Tuna, 2.1m followers, $6,939 per post
This cute Chiweenie is a smiling, traveling dog that can single-handedly put a smile on your face and brighten your day. After 8 years on Instagram, and 2.1 million followers later the Chiweenie is all set to release limited-edition Colins, exclusively for Tuna Melts My Heart, in addition to the Tuna plush that’s gained immense popularity.

Via Instagram / @crusoe_dachshund

5. Crusoe, 824k followers $2,637 per post
This Dachshund is endearing and especially more so with Daphne his companion. While Crusoe is quite the star his most paw-dorable posts are ones where he is seen with Daphne. Followers love seeing them twin, travel, and win at the dog life!

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Via Instagram / @jiffpom

4. Jiff, 10.2m followers, $34,139 per post / $52,000 per year
10 million followers aren’t easy to come by but Jiff the pom has managed this feat with almost 800 posts. Fans can get an extra dose of Jiff by bringing home the Jiffpom 2021 Wall Calendar. This four-legged social media star has over 33 Million followers on Instagram, TikTok, Facebook, and YouTube. He holds two Guinness World Records and his talents have lent him memorable roles in projects such as Katy Perry’s Dark Horse music video and a Covergirl commercial.

Via Instagram / @harlowandsage

3. Harlow, Indiana, Reese, Ezra, and Mae, 1.7m followers, $5,135 per post / $95,000 a year
Not only are Harlow and Sage Instagram Stars, but they are also entrepreneurs with amazing merchandise like clothing, accessories, pet seats, and decals. Harlow, the Weimaraner, and Sage, the Miniature Dachshund, are immensely popular, a duo as iconic as Laverne and Shirley. Their adventures have been documented on Instagram through 2292 posts, each being incredibly endearing.

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Via Instagram / @manny_the_frenchie

2. Manny, 1m followers, $3,122 per post / $197,000 a year
Manny the Frenchie is the world’s most-followed bulldog and philanthro-PUP! Taking the dog bar higher is Manny, the author of “Manny the Frenchie’s Art of Happiness.” Suddenly, the dog’s life doesn’t sound so bad, right? Manny achieved an Internet celebrity via the posting of his photographs on various social media websites. Between his channels and the Manny and Friends channels, Manny has over 4 million followers worldwide.

Via Instagram / @loki

1. Loki the Wolfdog, 2m followers, $6,661 per post / $373,000 a year
Pet parents always post pictures of their beloved pooch, but a regular activity took a different turn for Kelly Lund and his pet Loki the Wolfdog. What started as some simple phone photography and Instagram posting has erupted into a full-time job for Lund and an Instagram following of over 2 million for Loki. Lund explains, “My Instagram started turning into the Loki Instagram, so after he turned one, I created an account just for him. I started just taking photos with my phone, and the pace at which Loki’s following was growing was just so rapid that I went headfirst into photography.”