It’s time to shower your pooch with some TLC! And Hugo Boss, in partnership with Kanine Group, has got just what you need to get going. The marquees are set to launch an exclusive collection of dog accessories and apparel that will spell class, chic, and comfort like no other!
Designed to correspond with the Boss fashion collection, the ensemble will be introduced as part of an exclusive global dog apparel and accessories license agreement spanning a period of five years. The contract will cover the design, production, and worldwide distribution of products under the Hugo Boss brand.
Commenting on it, Daniel Grieder, chief executive of Hugo Boss, in a statement, said, “Our new Claim 5 strategy is broad-based, as we want to grow across all regions, touchpoints, brands, and product areas. We are very excited that in Kanine Group, we have found the right partner to enter the dog accessories business and exploit the full potential of Boss in this entirely new segment.”
He further added, “Kanine Group can draw on extensive experience in the strongly growing premium dog supplies market, and together we look forward to offering high-end products to customers worldwide.” Remarking similarly, Samuel Wong, chief executive, and chief financial officer at Kanine Group, stated:
“We are delighted to be part of the Boss family and to collaborate with one of the most renowned and recognizable fashion houses in the world. “Hugo Boss Group’s recent record-breaking global campaigns and the significant continued focus on digital activation is a perfect match for Kanine as we strive to be the most relevant platform for premium dog products globally, offering amazing products to proud pet parents and their furry loved ones.”
The collaboration also marks the first time an established premium fashion brand will be offering a full-fledged dog collection from apparel to accessories. The Hugo Boss dog collection will be available to the public onward August 2022.