Never before have the worlds of sports and real estate collided with such flair,it feels like a camaraderie made in seventh heaven. After a long dry spell, Chelsea finally found a savior for its vacant front-of-shirt slot in the form of Dubai-based DAMAC Properties. As expected, the West London club will proudly flaunt the developer’s logo on both men’s and women’s shirts until the end of the season, across four Premier League games and throughout the remainder of their Europa Conference League campaign.
What’s truly intriguing is that this long-term partnership with the Middle East’s premier luxury developer will result in a first-of-its-kind, football-themed real estate venture. No, the building won’t be painted blue, but the Chelsea spirit will be woven into its very fabric. From themed interiors and concierge services to high-performance spaces, the development will mirror the club’s high-end style, commitment to excellence, and vision for the future, according to Arab News.
Christened Chelsea Residences by DAMAC, the project will give fans a chance to own one of 1,400 luxurious seafront units. Each unit will offer stunning waterfront views and access to exclusive Chelsea-branded amenities, where health, fitness, and wellbeing are central to the lifestyle offering.
Jason Gannon, Chelsea’s President and COO, said, “Damac are world-renowned for building luxury properties, and we are thrilled to be working with the industry leader to bring to market a first-of-its-kind branded Chelsea F.C. residence in Dubai. With the club located in the heart of London, the collaboration will bring Chelsea to life in Dubai, supporting our continued growth on the global stage. We can’t wait to see Chelsea Residences take its place in the Dubai skyline.”
While this is exciting news for Chelsea fans globally, especially those in Dubai, it also marks a turning point for the club, which has lacked a consistent front-of-shirt sponsor since its £120 million deal with telecommunications company Three ended in 2023. DAMAC Properties, a name synonymous with luxury across the Middle East, boasts a portfolio of over 48,000 delivered homes and 50,000 more in the pipeline. With Chelsea now in its fold, DAMAC’s bar has risen even higher,a symbiosis the world didn’t know it needed.
