To compete directly with Uber Black, America’s second-largest ride-hailing service Lyft is rolling out black car service under the name Lyft Lux and Lux SUV. Available in New York City, Los Angeles, Chicago, San Francisco, and San Jose, Lyft Lux will offer riders “an ultra-high-end black car piloted by a top driver,” while Lux SUV will provide all the amenities of Lux “in a more spacious, ultra-high-end black SUV that seats up to six.” The company said it will expand to 20 more cities this summer allowing customers to book a Tesla, BMW, Rolls-Royce or another premium ride.
Both Lyft Lux and Lux SUV are positioned above the company’s Premier service, which launched last year and offers riders the option to be picked up by a high-end sedan or SUV. “This is an evolution of Lyft—as our passengers and driver community request more optionality, we’ve really listened,” said David Baga, the company’s chief business officer. “So they can always choose Lyft.” Pricing of both the services vary by city, but expect to pay more than double the price of a regular Lyft.