Mercedes-Benz encases a vintage G-Class in amber to celebrate the launch of new G-Wagen

To celebrate the launch of the all-new G-Class, Mercedes-Benz pulled out a first-of-its-kind stunt – a G-Wagen from the first production year enchased in the world’s biggest installation of synthetic resin. With a deliberate nod to ‘Jurassic Park’ and a reference to the natural phenomenon of insects fossilized in amber, the German automaker created the stunt to highlight the unchanging DNA of the G-Class over the years. The installation is made of a 1979 280 GE positioned nose down suspended in 44.4 tons of amber-colored synthetic resin. The block measures 5.5 meters long, 2.55 meters wide and 3.1 meters high, and it took 90 days to create with the bloc growing by around 3 centimeters in height every day.

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“Our cult off-road vehicle has been continuously evolving for nearly 40 years—without losing its character or its core values,” said Dr. Gunnar Güthenke, Head of the Off-Road Vehicle in a statement. “Its DNA is stronger than time and then any fashion trend. The cube expresses this to stunning effect and thus embodies the objective for advancing the G-Class.” As a part of company’s marketing campaign, Mercedes will tour the impressive installation around the world, along with the new G-Class.

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Sayan Chakravarty, a Senior Writer at Luxurylaunches, brings over 10 years of automotive journalism expertise. He provides insightful coverage of the latest cars and motorcycles across American and European markets, while also highlighting luxury yachts, high-end watches, and gadgets. An authentic automobile aficionado, his commitment shines through in educating readers about the automotive world. When the keyboard rests, Sayan feeds his wanderlust, traversing the world on his motorcycle.