A 2003 Ferrari Enzo, the only one ever finished from the factory in Rosso Dino, sold on duPont Registry for $13 million and change last week, setting the record for the most expensive car ever sold online. The bidding opened around $6.1 million with ten days on the clock and more than doubled before the hammer fell, a result that barely scratches the surface of what this particular car actually is.
Rosso Dino is beyond just another red, or even orange. It’s named for Alfredo “Dino” Ferrari, Enzo’s son, who died at 24, a tragedy his father never really got over. The shade dates to the 1960s, appearing on some of the most revered Ferraris ever made including the 250 GTO and the 365 GTB/4 Daytona, before going dormant for decades. When the original owner commissioned this Enzo in the early 2000s, Ferrari had to pull the formula from the archive.
It was a one-time arrangement, for one car. No other Enzo left the factory in it. The commission also ended up reviving the color in Maranello. After this Enzo, Ferrari brought Rosso Dino back for the F12berlinetta, the 458 and the California T, and eventually the LaFerrari. This car is credited with opening that door again.
Underneath the special paint job sits a 6.0-liter naturally aspirated V12 making 651 horsepower, channeled through an F1-derived paddle-shift gearbox, all wrapped in a carbon-fiber monocoque designed by Pininfarina. It’s one of 400 built worldwide, 127 of them US-spec, and a card-carrying member of Ferrari’s Big Six, alongside the 288 GTO, F40, F50, LaFerrari and F80. This one has around 3,700 miles, its original window sticker, a single long-term owner, and a full major service completed in December 2024.
The buyer has not been confirmed, but the internet keeps pointing toward Ferrari-collector David Lee, the Los Angeles jewelry and watch magnate. Lee owns an Enzo, an F40, an F50, and once spent close to a million dollars restoring a Dino. He was also the top bidder on the $38.5 million 250 GTO at Mecum Kissimmee earlier this year, the same sale where this Enzo first traded at $11.11 million before appreciating wildly to end up as the most expensive online car sale. If he did buy it, this Rosso Dino would be the hot sauce in a collection that already has everything else.
