You don’t have to be a millionaire anymore to be invited inside Bugatti’s London showroom. All you have to do is buy a $60 shot of espresso.

It’s not uncommon for car dealerships to welcome potential buyers with a cup of coffee. However, things are a little different when it comes to a Bugatti dealership where you’ll have to shell out a whopping £50 (about $60) for a shot of coffee, which will also grant you full access to the showroom. HR Owen Bugatti — one of London’s most exclusive car dealerships — has opened an exclusive espresso bar at its Mayfair showroom. Name after the French hypercar manufacturer’s founder, the Ettore’s Espresso Bar is the first of its kind espresso bar to be installed in any Bugatti dealership worldwide. And thanks to the espresso bar, for the first time ever this invitation-only showroom has opened its doors to the public.

Ettore’s Espresso Bar is aptly themed around Bugatti’s car-making heritage and is designed to mirror the spirit of the brand’s founder who constantly strived to push the boundaries of excellence. The espresso bar is equipped with a top-end Italian espresso machine as a nod to Ettore’s Italian birthplace, while it is helmed by a trained barista who is ready to serve tasty beverages to the visitors.

The most notable of them is the $60 Ettore Shot – a single shot of espresso that is served in an exquisite Bugatti carbon fiber espresso cup and grants you full access to the stunning London showroom. Included in the cost is an exclusive experience of sipping the beverage in a Bugatti-designed armchair upholstered in the finest quality leather and blue-tinted carbon fiber. And, obviously, there’s a $3 million Bugatti hypercar parked near the lounge, further elevating the experience.


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