With an unending fleet of superyachts, purring supercars, and charming charter planes, one wonders if the ultra-rich even tread the Earth, let alone run. I can’t be sure of the walking bit, but it is with butlers, Michelin-starred chefs, hydrotherapy pools, and personalized training plans when the ultra-rich decide to run. The Highland Kings Ultra Marathon in Scotland is precisely that and more. This four-day camping race covers 120 miles on the west coast of Scotland, from Dalness in Glencoe to the Isle of Arran, where competitors will celebrate the feat with a gala dinner with explorer Sir Ranulph Fiennes.
It will cost a single rich person $21,500 and cover expenses like butlers, hydrotherapy pools, speed boats, and Michelin-star chefs, plus a seven-month training plan to bring the moneyed runners in top shape. This will be achieved with help from world champion Jonathan Albon and Anna-Marie Watson, an ex-army dedicated ultra-runner and coach. Race director Rebecca Silva told BBC Scotland, ‘The luxury element makes it very different to other races. It’s aimed at professionals, who can afford it, who want a sense of adventure but want an element of luxury off the beaten track, in the wild and not in the typical places people explore.’
She doesn’t shy away from calling it the most exclusive, multi-day, luxury ultra-run experience on the planet meant for those that want to ‘race like a warrior but recover like a king.’ According to the organizers Primal Adventures, a luxury-travel company in Scotland, the exclusive race will only have 40 participants required to trek an average of 30 miles a day across the country’s mountainous terrain. The race will be held in April 2022.