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Not the Burj Khalifa, but visitors will now be greeted with a massive $7 million sign that is visible from planes entering the city.

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Dubai dazzles tourists even before they land, thanks to a massive $7 million ‘Welcome to Dubai’ sign glowing at the Airport Road and Sheikh Mohammed bin Zayed Road interchange. Day or night, the signage pops from 360,000 square meters of manicured lawns, creating a jaw-dropping sight for visitors as they descend into Dubai. The picture-perfect landscaping, undertaken by the Dubai Municipality, welcomes guests in both Arabic and English. Striking colored gravel and innovative lighting ensure the message shines brightly even after dark.


As part of a sustainable initiative, the project features 50,000 drought-tolerant, climate-resilient plants and shrubs, all maintained through a modern irrigation system designed to balance urban development and water efficiency. The stunning intersection promotes pedestrian accessibility while ensuring smooth traffic flow. Developed in line with Sheikh Mohammed bin Rashid Al Maktoum’s vision to establish Dubai as the world’s best city to live in, this $7 million masterpiece sets the tone for an unforgettable visit to the emirate.

Also read -  Dubai has already started making a tower that will be higher than the Burj Khalifa

Dubai Internatonal Airport. Image – Facebook / Dubai International

According to Arabian Business, Dawoud Al Hajri, Director General of Dubai Municipality said, This is one of many Dubai Municipality projects being implemented to enhance the city’s attractiveness through landscaping that successfully balances urban development with environmental sustainability.
“We will continue to develop similar spaces throughout the Emirate to increase vegetation cover and create aesthetic features that contribute to Dubai’s unique appeal as a global tourist destination.”

Also read -  Dubai is getting a $545 million 70-story tall Cavalli skyscraper

Interestingly, not far from Dubai, a flamboyant member of the Abu Dhabi royal family once spent millions to carve his name in a similar fashion on his island.

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Neha Tandon Sharma
With over 15 years of experience in luxury journalism, Neha Tandon Sharma is a notable senior writer at Luxurylaunches. Her expertise spans luxury yachts, high-end fashion, and celebrity culture. Beyond writing, her passion for fantasy series is evident. Beginning with articles on women-centric gadgets, she's now a leading voice in luxury, with a fondness for opulent superyachts. To date, her portfolio boasts more than 2 million words, often penned alongside a cappuccino.

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