Flying Etihad is no less than a uber-luxurious experience. And in continuing to delight guests, the marquee has recently tied up with Armani/Casa for a new collection of amenities. The collaboration aims to build a premium travel experience as never been seen before in the aviation industry.
The partnership includes ‘The Constellation Collection’, which is inspired by the stars and sees the use of a unique geometric pattern throughout. It aims to provide a ‘beyond Business’ experience for Etihad’s guests via its ceramics, glassware, cutlery, and serving ware, as well as premium textiles.
Commenting on it, Tony Douglas, Group Chief Executive Officer of Etihad in a statement said: “Today we unveil a completely new and elevated way to fly with Etihad Airways—an experience defined by our Emirati heritage yet shaped by a clear vision for our future.”
“Known globally for its Italian luxury and elegance, Armani/Casa is the ideal brand partner to create an unparalleled level of bespoke service and refinement for our guests,” he further added. The collection is designed in line with the airline’s sustainability practices and features high-quality materials and innovative designs.
The color palette of the ensemble surrounds dark green that inspired by the region’s date palm trees, and aquamarine which represents the beauty of the mangroves. Further, one can find the Armani/Casa signage on the matching pillowcase and duvet set and more for the ultimate touch of luxe.
Well, looks like flying Etihad just got better!