The Singapore Tourism Board and The Walt Disney Company Southeast Asia have announced a three year partnership aimed at providing unique experiences themed around Disney’s biggest brands and most popular stories and characters. The collaboration will kick off with the celebration of Star Wars’ 40th anniversary beginning next month. “Star Wars Day: May The 4th Be With You Festival”, a three-day Star Wars festival will be held at Gardens by the Bay, followed by other exciting Star Wars-themed activations planned in the second half of 2017.
During the festival, the Supertrees at Gardens by the Bay will be transformed into lightsabers pointing to the sky as SaberTrees. Various activities have been planned for the event that includes live demonstrations and exclusive exhibits of vintage toy collections and fan art for Star Wars fans along with a 10 or 4.5 km Star Wars Run in which participants can choose to either run for the Light or Dark Side.
Lionel Yeo, Chief Executive, Singapore Tourism Board said, “We are delighted to collaborate with Disney to create a range of exciting activations, adding vibrancy to our existing events calendar and attracting visitors from the Southeast Asia region and beyond. The multi-year activations will profile our attractions and precincts in Singapore, beginning with Gardens by the Bay for the Star Wars festival held in May. Our collaboration with Disney will also offer plentiful opportunities for local event organizers and SMEs to grow their businesses and enhance their capabilities in world class branded entertainment events.”