The British Pound has fallen so much that instead of buying a Rolex in the US, it’s actually cheaper to fly first-class from New York to London, buy the watch, stay in a 5-star hotel and fly back.

What if I told you that you can buy a Rolex at a 30% discount? It immediately grabbed your attention, right? But it’s true; let me explain how. The British pound plummeted to a record low against the US dollar at the beginning of this week, which has created a unique opportunity for those looking to buy a Rolex or any other high-end luxury watch for that matter. Thanks to the currency slump, these watches are available at discounts of as much as 19 percent when compared to their corresponding prices in the US. To bring price parity, brands like Rolex, Patek Philippe, Omega, and Audemars Piguet have already hiked prices twice already this year in the UK. In fact, most brands increased prices by 5-7% on September 1. However, the rate at which GBP has crashed recently has made the attempts to hike prices pretty much useless.


But you must be wondering, that still doesn’t account for the 30% discount I told you about at the beginning. You see, the UK government is planning to bring back VAT-free shopping for international tourists to help to boost sales. If the promised policy changes go through, the total discounts available on luxury watches will be boosted to as much as 32 percent, according to a report by WatchPro. According to current prices, a steel Rolex GMT-Master II available for US$11,289 in the US can be purchased for US$9,293 in the UK with US dollars, while American visitors can save over $2,800 if they choose to buy a 41mm Rolex DateJust in Oystersteel.