The Bulgari Serpenti found cult status almost immediately after its launch in 1948. Its reputation soared even higher when Elizabeth Taylor famously wore a gold Serpenti bracelet-watch during the filming of Cleopatra in 1962. Over the decades, the Serpenti has taken on many avatars, from playful enamel versions to exquisite creations adorned with rare gemstones and intricate detailing. Having reigned as an icon for 77 years, the Bulgari Serpenti seemed to have it all. Yet, one thing was missing, until now.
The wait is finally over, as Bulgari has done the unthinkable: the Serpenti has gone mechanical. Why is a mechanical watch often considered better than a battery-operated one? Because mechanical movements embody centuries-old craftsmanship, require only periodic servicing instead of battery replacements, and often carry emotional and collector appeal that many quartz watches can’t match.
The BVS100 Lady Solotempo automatic movement made its debut at the LVMH Watch Week 2025 with the Serpenti Seduttori collection, along with two new Serpenti Tubogas models in rose gold. Each watch now features a transparent sapphire case back that reveals an oscillating weight, beautifully adorned with serpent-inspired scales. After 77 years of evolution, the Serpenti’s journey to this mechanical milestone deserves to be seen and celebrated.
The new caliber is a miniature marvel, only 3.9mm thick, ensuring the iconic case retains its signature elegance and feel. For watch enthusiasts, this mechanical update comes with a price tag that may soothe the envy of existing Serpenti owners. For instance, the stainless steel Seduttori with a diamond bezel, previously priced at $7,550, now costs $10,200, while the double-twirl rose gold Serpenti has jumped from $47,100 to $52,000. If you’re tempted to splurge, visit the Bulgari website for specific pricing details.
The BVS100 movement took three years to develop at Bulgari’s state-of-the-art manufacture in Le Sentier. Weighing just 5 grams, it delivers an impressive 50-hour power reserve. Watch enthusiasts will also be thrilled to know that this new automatic movement will soon be available across other LVMH watch brands. While men have had fun with the Bulgari Octo Finissimo Ultra COSC, it’s time for the women to revel in what Hodinkee calls “the world’s greatest-designed women’s watch.”
