Rolex has subtly increased its prices for 2022.

It’s not like most of us could afford a Rolex easily, and to make matters worse, the marquee is all set to increase the price of its watches by an average of 3.4% onward January 1, 2022. The news was also made official on the brand’s website.

While classic pieces such as the Oyster Perpetual and Day-Date received the smallest average retail price increase, it was the Rolex “Professional Watches” collection that witnessed a massive jump. The ensemble includes exclusive models such as the Submariner, GMT-Master II, and Daytona.

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To put things into perspective, one of the brand’s classic watches – the 41 mm stainless steel Oyster Perpetual Ref. 124300, which was priced at $5,900 in 2021, shot up to $6,150 in the US market in 2022, thus amounting to a 4.2% increase.

Similarly, the mega-exclusive stainless-steel Submariner Ref. 124060 (from the Professional range) that was priced at $8,100 in 2021 went up to $8,950 in the US market in 2022 marking a 10.5% increase. The price hike averaged 3.4% for all the models.

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Well, the new year has certainly opened on a pricier note for Rolex fans!

[Via: Professional Watches]

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A lawyer with a zeal for writing, Ekta has a deep love for linguistics, travel, and philosophy. Not an adrenalin junkie but likes going on occasional hikes to beat the weekday blues. Her bucket list includes escapades to Vietnam, Cambodia, and Morocco.