TAG Heuer Connected Modular 45 smartwatch takes customization to the next level

While the market for affordable smart wearable devices has started to plateau, it seems the high-end smartwatches segment is heating up. Montblanc recently entered the market segment by launching its first ever smartwatch – the Montblanc Summit. And now, TAG Heuer has come up with its next generation of Connected watches, and this time it’s officially “Swiss Made.” Meet the new TAG Heuer Connected Modular 45 watch, a smartwatch that has been upgraded across the board and aims tackle the issues of monotony and redundancy. The value proposition of the new timepiece is that it can be enjoyed as a piece of modern technology today, while also remaining desirable as a timeless item to wear in the future. If you as how? The answer is the watch’s incredible modular structure.

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The TAG Heuer Connected Modular 45 brags showcases a brand’s completely new concept in which it can host both digital and mechanical modules that attach to the watch’s lugs. This gives the user the ability to switch from wearing a smartwatch to a mechanical one seamlessly. The digital module is powered by an Intel Atom processor Z34XX series and runs on Google’s latest Android Wear 2.0. The company is also offering TAG Heuer Studio, a watch face configurator that gives owners the ability to customize their watch by choosing from 30 different faces, and giving them the option of adding and removing specific features.

As far as the mechanical module is concerned, TAG Heuer is starting off with two compatible modules that include the Calibre 5, and the Calibre 02T – the company’s entry-level tourbillon. Both the mechanical and electronic modules are of the same size and measure 45mm. The lugs, straps, and buckles are also interchangeable and will be sold as additional accessories and the TAG Heuer claims up to 4,000 unique configurations for the Connected Modular 45. The watch is already on sale with a starting price of $1,650, but if you select the tourbillon mechanical watch version, it can range up to $17,000.

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