It was way back in January 2017 when designer Tom Ford announced its plans to enter the luxury watch market. The luxury label has finally given us the first real look at its new timepiece, named the 001. The first watch by Tom Ford has been created in partnership with Bedrock Manufacturing Company, which also produces Shinola and Filson, both of which are known for their American leather craftsmanship. The 001 is a unisex watch the features a classic, timeless design with a sleek rectangular silhouette that wraps around the wrist. “Form truly follows function as the 001 case has been carefully designed to allow for a quick and effortless interchange of straps that glide in and out of the case in an original and straight forward manner,” says Tom Ford.
There is no word on the movement driving the 001, but the watch could be using a caliber from Ronda, that supplies the base movements used in Shinola and Filson watches. The Tom Ford watch will be available in a variety of case materials including 18-carat yellow gold, stainless steel and a DLC finish. It also comes with a strap system that is designed to easily slip in different bands. The price for the Tom Ford 001 ranges from $2,190 to $10,100, depending on how the watch is configured, and will be available at flagship stores worldwide soon.